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Ivy Lee

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  1. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    The first press release was written in 1906 by Ivy Lee and actually published verbatim in the New York Times. Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link...

  2. Press release about AOL acquiring Bebo ranks #1 in Techmeme

    Only if press releases meet the high standard set by Ivy Lee in his "Declaration of Principles" issued more than 100 years ago. Nathania Johnson did a great job earlier today covering the news about the AOL acquisition of Bebo for $850 million cash.