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  1. One Man's Keywords are Another Man's List of Forbidden 'Newsspeak' Words and Phrases

    My sympathy goes out to the search engine optimizers for large media companies. Earlier today, in my post "Pew Internet Project Describes the State of Online News as Moving Target," I suggested that marketers attend the sessions on "News Search...

  2. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    Today's profit optimizers want to know which conversions are high value and which are low value, so that they may quickly make crucial decisions. One of our clients, Vintage Tub and Bath, utilized profit optimization strategies to get much smarter...

  3. Matt McGowan Quoted in BusinessWeek Article about SEO Jobs

    Levisohn wrote, "Among the jobs showing growth as the unemployment rate hits 7.2%: search engine optimizers. That's just a crude example of some of the services that search engine optimizers offer. Meanwhile, if companies are looking for search...

  4. SEO Is Not a One-Time Fix

    This provides a roadmap to content writers and optimizers when they create on-page verbiage. Although I still have to explain the basics to my mom every time I see her, marketers across large and small organizations actually seem to understand the...

  5. Convincing the Executive Team to Invest in SEO

    It is important to consider that this is a new field, and experienced search optimizers are hard to find. Over the past seven years, I have heard executive managers say over and over again that search engine optimization (SEO) is voodoo or black...

  6. Call for Production Value Standards in Search Marketing Videos

    Areas that video search optimizers are sorely lacking in skill and experience include: With the assistance of our video production department, we put together a comparison chart on YouTube’s first page of results (top-20 results) for the single...

  7. Optimizing Images for Search Engines

    And for professional optimizers, it requires a much broader understanding and specialization over what traditional search allows.A special report from the Search Engine Strategies conference, December 6th, Chicago, IL.Image search, by one...