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  1. Search Engine Forums Spotlight

    An interesting article from eMarketer reports the results of a study from iProspect and Jupiter Research, that says SEM professionals perform an average of five jobs in addition to basic SEM tasks. They are not just an SEO [search engine...

  2. Online Ads & Search: Looking Back, Looking Forward

    The longer article also details eight "things to pay attention to" that Jupiter Research believes will be crucial for successful search marketing campaigns in 2005. According to a recently published research paper by the Search Engine Marketing...

  3. Trends in Search Engine Marketing

    Two recently released reports, one from Jupiter Research and the other from SEMPO (which Gary blogged below), offer answers to those questions, and others. We know that Google and Overture are making bucket-loads of money from selling paid listings...

  4. Search Engine Marketing and Branding Challenges

    Jupiter: Online Ad Market to Reach $16.1B. Use all of your real estate - both natural search engine optimization (SEO) and pay-per-click (PPC) search engine advertising. IAB Issues New Research From Nielsen//Netratings On Branding Value Of...

  5. Ad Agencies & Search Engine Marketing Firms Beginning to Play Together

    Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. A lot of brand name products, consumer package goods, automotive, financial services...