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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to a certain number of people, Heindl said, even if it’s just $25. With that comes the need for] an algorithm that delivers the depth and breadth of...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Or it may be applicable to a wider group of people than the company’s traditional target audience.

  4. Last-Minute SEO - Here Come the Holidays!

    Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards these types of searches. Mostly, though, people optimize their sites to Google’s...