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  1. Matt Cutts Extends Leave From Google Into 2015

    I’ve been talking to people on both the algorithmic and manual webspam teams during my leave, and they’ve been doing a top-notch job. It has been a pleasure to work beside, and learn from, these people.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    You think you know what will sell, you think you know what people want, but it is really hard to tell as the day goes on. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  3. Using Analytical Analysis to Help Improve Conversions

    For non-converters, where are most people entering the site? If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. Of course, no one likes declining sales trends or even the occurrence of...

  4. Spooky Google Doodles for Halloween 2014

    Part of the ritual of this event was for people to light bonfires to ward off ghosts while wearing costumes. Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.

  5. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  6. Can Groupon Break Into the Search Market?

    If there's a great special on Groupon, people will link to it, they'll tweet it. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem promotions, among other features that will be tested in...

  7. "Which Update?" Is the Wrong Question

    Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas.

  8. Secret Sauce LoMo Tips for More PPC Sales

    Location extensions are an effective way to get people to your store, to increase offline conversions. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  9. Scaling SEO Across Your Enterprise Business – The Human Element

    One task within the new project management role you’ll take on is creating additional roles with the people in your company or with outside vendors (like an SEO agency) or both. Sure, you’ll be the "chief" in all of this, but you’ll need to have...

  10. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directory services need to reposition how people sort through, find, and access their content to stay relevant. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by...

  11. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Roadblocks tend to anger a lot of people. The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. You could also add a "view all" page and set that up properly SEO-wise – and not...

  12. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them remarketing ads starting January 1 to remind them to come back in the New Year. For e-commerce advertisers, the holidays are the busiest...