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  1. Mobile Marketing: Connecting With Your Audience on the Move

    Brendon: “Everything will have an operating system. Since tracking is a difficult problem to solve do you have any creative workarounds? That’s a huge fundamental issue because we all know that we interact with our devices all the time, but...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    The system takes a couple of weeks to really settle in and figure out what works best, so if you must make bids, make them in smaller increments. If conversion rates decline, then you can see impression and order volume fall, as the system will bid...

  3. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google has admitted in the past it is struggling to develop the best system possible to adhere to this law. In other words, web tracking will continue; those who opt out will see less ad personalization based on browsing history.

  4. Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

    As reported by Bill Slawski, a patent filed by Facebook in February of this year described a technology that "may access a cookie on the user's computer, where the cookie is associated with the social network" and "the third party website and the...

  5. Real Names: Google+, Government & The Identity Ecosystem

    Mind you the Korean system involves government verification of ID, but Google does ask for the same when people reinstate accounts, so I would say it is playing in the same pond, perhaps even on the same lily pad.