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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Brendon: “Everything will have an operating system. Since tracking is a difficult problem to solve do you have any creative workarounds? That’s a huge fundamental issue because we all know that we interact with our devices all the time, but...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    The system takes a couple of weeks to really settle in and figure out what works best, so if you must make bids, make them in smaller increments. If conversion rates decline, then you can see impression and order volume fall, as the system will bid...

  4. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google has admitted in the past it is struggling to develop the best system possible to adhere to this law. In other words, web tracking will continue; those who opt out will see less ad personalization based on browsing history.