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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is...

  2. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Small sites won’t have sufficient resources to defend themselves. Do you have other anti-SOPA resources to share? Sounds pretty harsh against the entertainment industry and big media, doesn’t it? Consider this next point of view: Mike Mozart, of...

  3. Using Search to Find Missing Persons: Scratching the Surface

    Robert Rahn, a private investigator with Management Resources Ltd.of New York, has used traditional media to publicize the Jones case. It features posters, news, YouTube videos, Facebook links, law enforcement information, and resources, including...

  4. SearchDay | 3 Keys to a Successful Web Presence

    We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company. News from the Search Engine Watch Blog

  5. Yahoo Steps Up Click Fraud Efforts

    Davis will be given resources to hire a dedicated staff to focus marketplace quality efforts across several product and click protection teams, which are currently operating independently. I'm especially excited by the commitment of resources.

  6. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    We just needed more resources and time to be able to communicate better with the outside world. We report the top search marketing news daily at the Search Engine Watch Blog. Not leaving the world of spam, but turning to academic study of it...

  7. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    In outline, it anticipated that the project will: confirm and prioritise the business and technical requirements with the widest possible constituency: agreement with all stakeholders is essential if the project is to succeed in the long term...

  8. comScore Figures Show First Google Decline For Nearly A Year, But What To Believe?

    We have, instead, chosen to concentrate our efforts and resources in the areas of greatest importance to our major search clients (i.e.all of the major search engines). From the May 2006 release: qSearch includes Web searches originating from the...