For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. That said, webmasters who might not follow SEO news closely, or who haven’t had their sites impacted by...
Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Here's a quick recap of search and social marketing news and tips from the past week. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data...
As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The New Facebook News Feed In addition to the main news feed, Facebook is letting you browse updates by:
For extra relevancy, ensure you utilize keyword rich search engine friendly URLs. The age old link in the footer of a website appears to Google as if webmasters are trying to manipulate the search engine rankings for a specific key phrase – and...
Lately, the news has been chock full of updates regarding the issue of gun control. The keyword gun control has a massive 639 million results in December 2012 and is searched for more than 33,000 times per month which makes sense in light of the...
If anybody else had released phone support intended to resolve a sticky issue, it probably wouldn’t have been news. Big, big news announced last week. So why is this big news? That’s why Google offering support for a service that generates...
In June, a Google security report revealed that the search engine warns users about “compromised” sites upwards of 14 million times per day. We are vigorously investigating what the issue may have been and trying to get our publishers back online.
SEW Weekly kicked off with analysis of the week's search and social news, followed by special guests sharing in-house SEO strategy. In the news segment of the show, Craver and Miller discussed Facebook's recent site scraping issue.
Best practice involve researching keywords, starting with the most highly relevant core terms around brand or organization names, and then moving further out to include potential keywords around activities, oversight, and finally related news or...
We understand that the FTC's Consumer Protection Bureau is now looking closely at the issue of search labeling transparency and is strongly considering a formal review of compliance with the 2002 guidelines for search engine disclosure concerning...
The patent application describes the exact match domain problem: a company may attempt to “trick” the search engine into listing the company’s web site more highly. For example, if the search engine gives greater weight in ranking results to words...
We think that's bad for people, publishers, news organizations and Twitter users. As we've seen time again, news breaks first on Twitter. Twitter has updated their robots.txt file to allow search engines to crawl more of the site.
Use social data to help find out what people are talking about using something like social mention or Bottlenose, a new social search engine that I love. You cannot easily reinvent the wheel so look for news stories that give your idea a "new nose.
A considerable percentage of presidential campaigns consist of Internet search marketing strategies, as much of the country utilizes the Internet for news and searches. Search engine marketing (SEM) expenses are largely dependent upon what the site...
You want the most influential media to cover your news within that search engine or social channel. Write for the journalist, the search engines, the customer, the prospect and the social media news networks.
