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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Plus, look no further than NASA, which held its first Google+ Hangout on February 22 with a few astronauts living on the International Space Station. Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m.with my boss solved...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...

  3. Driving Consumer Insights With Mobile Analytics

    This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The first reason is that you weren't able to bid on Google shopping previously, which was really frustrating for a lot of retailers, a lot of agencies. The first one is that it's too expensive. That's the first tip, is to optimize your feed.

  5. 4 Steps to Take After a Google Manual Penalty is Removed

    If your site continues to have trouble in our search results, please see this article for help with diagnosing the issue. Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps...

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    This was the first sign of a link issue, and I had to learn more. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. As soon as I saw that, my first thought jumped to comment spam, unnatural...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    Rather, start small with reducing the bounce rate first, and once you make progress there, you might discover there are other issues with the site that you need to fix before you can actually start to increase conversions.

  8. Google Challenges U.S. National Security Letter in Court

    Google is fighting a National Security Letter (NSL) issued by the U.S.government, with the Electronic Frontier Foundation (EFF) acknowledging it is one of the first firms to do so. Fornasero's reference to Section 2709 refers to the ability of the...

  9. Is Google's Unified Privacy Policy Illegal in Europe?

    The move comes after French data protection regulatory CNIL confirmed that Google had made no attempt to meets it concerns over its renewed privacy policies, first unveiled in March 2012, despite its numerous complaints that the changes were...