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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). You can certainly use your analytics platform to...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Again you want to get a relative ROI and value from what you're producing, and you already have a barometer by way of other pages and traffic. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While not ideal, many websites still had a decent chunk of keyword data from Google organic search visitors that while it was annoying, it wasn't causing significant issues when it came to determining which keywords were the most important...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. In fact, marketing firm RKG stated that, "analytics packages misattributed an estimated...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. Return on Investment: If you're like most digital marketers, you probably have difficulty...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...