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  1. "Which Update?" Is the Wrong Question

    Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas.

  2. Dealing With Onsite Duplicate Content Issues

    Apart from this, you can also send us your feedback if you have some additional information and tips to tackle the issue of duplicate content. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  3. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. The workshop was four hours and the presentation totaled just more than 100 slides.

  4. How to Work When Nothing Seems to Work

    It is critically important to be completely transparent about your intentions to discuss the issue without leveling blame or pointing fingers. How can we address this issue together? This is particularly important if you’re addressing the issue for...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    In my experience, Panda is rarely caused by one issue. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith) that your...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you have a high bounce rate for all visitor types, this means you may have a larger issue to address, such as your website. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made...

  7. Last-Minute SEO - Here Come the Holidays!

    Ethically it is a non-issue; it is only unethical if someone practices black-hat techniques without the site owner knowing those techniques were used. As long as Google doesn’t release an update or manually devalue your site, it is the time of year...