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  1. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Books need an ISBN (Either ISBN-10 or ISBN-13. The new requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce the number of duplicate product listings. The impact of adding UPCs to your shopping feed...

  2. Get It Right Now by Reading "Do It Wrong Quickly"

    Mike Moran's Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (ISBN-13: 9780132255967) recently published by IBM Press is a must read for search marketers wanting to play larger more challenging roles in the organizations they work...

  3. More Publishing Trade Groups Weigh In On Changes to Google's Library Scanning Project

    s proposal to stop the digitisation program until 1 November, up to which date publishers may exclude their works by supplying full bibliographic details including ISBN/ISSN (a major undertaking), to offer an acceptable solution.