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  1. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Books need an ISBN (Either ISBN-10 or ISBN-13. Google Product Search has recently released new Unique Product Identifier (UPI) requirements in June and new data feed requirements as of July 11. The new requirements are an attempt by Google to self...

  2. Get It Right Now by Reading "Do It Wrong Quickly"

    Mike Moran's Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (ISBN-13: 9780132255967) recently published by IBM Press is a must read for search marketers wanting to play larger more challenging roles in the organizations they work...

  3. The Business of Search Engine Marketing

    Search Engine Marketing, Inc.by Mike Moran and Bill Hunt IBM Press, $49.99 ISBN: 0-13-185292-2 Most search marketing books I've seen to date are highly tactical tomes, filled with advice on methods, approaches and techniques for achieving search...