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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. But it can be a difficult area to manage, especially if your business has...

  2. Microsoft Tests Specialized Chips for Increased Search Speed

    What may have worked one month is irrelevant the next. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted a...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    The courts ruled that Google and other search engines to remove results that "appear to be inadequate, irrelevant or no longer relevant, or excessive in relation to the purpose for which they were processed and in the light of the time that has...

  5. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that "inadequate, irrelevant, or no longer relevant" links be taken down...

  6. 5 Fast Facts about the EU's Privacy Ruling on Google

    If requested, Google must remove 'inadequate, irrelevant or no longer relevant' search results. On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens...