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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  2. The Search Engine Report - Number 108

    Study: RSS Still Not Widely Adopted - New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S.based internet users.

  3. Some Interesting Stats on RSS Usage

    With the major search players finally getting into feed and blog search in a big way, a new study from Yahoo and Ipsos suggests that the majority of users still aren't even aware of the technology, let alone using it.