YouTube partnered with Ipsos to find out if in-stream video amplifies TV advertising. Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record...
Google, Ipsos and the Mobile Marketing Association conducted a large-scale study called Our Mobile Planet in 2011 by asking 30,000 people in 30 countries how they use their smartphones to gain insights about mobile users and their behavior.
A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and YouTube pre-roll ads.study participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube.
According to the 2011 B2B Outlook, a survey conducted by Ipsos OTX for Google, B2B marketers allocated 5 percent each of their budgets to SEO and search engine marketing last year. SEO ranked as the fourth most effective B2B marketing tactic...
A separate Enquirio/Ipsos report also identified a 3.95 times uplift when a brand was top of paid and natural search results, and 2.5 times increase in brand recall for the top paid search advertiser.
Study: RSS Still Not Widely Adopted - New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S.based internet users.
Study: RSS Still Not Widely Adopted - New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S.based internet users.
With the major search players finally getting into feed and blog search in a big way, a new study from Yahoo and Ipsos suggests that the majority of users still aren't even aware of the technology, let alone using it.
New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S.based internet users. The study was conducted on behalf of Yahoo by Ipsos Insight, which...
Share of Internet Users Continues to Shrink, 'Hypergrowth' Over http://cyberatlas.com/big_picture/geographics/article/0,,5911_769451,00.html The annual "The Face of the Web" study by Ipsos-Reid found the Internet to be entering a "post...
