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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The announcement said that “following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency.

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Francis Bedard of iProspect contributed to this post. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser’s lips for some...

  3. Searcher Personas: A Case for User-Centric SEO

    Wes Walls of iProspect contributed to this post. Lately, we've seen some very fascinating (though not unexpected) developments from Google that give users ever more control in the driver seat. Hummingbird was a big stride toward better semantic and...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. Yet marketers struggle to pull together a holistic view of a consumer who may connect across devices, at various points throughout the...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13...

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    Jack Allen of iProspect contributed to this post. At Google I/O 2013, huge changes to the user experience of Maps were announced. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked.

  7. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in mobile marketing. Driving Mobile Traffic: SEO s a recap of the information-packed...