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  1. The Multi-Platform Majority Has Arrived. Are You Ready?

    Along came the iPhone in 2007 and this experience began to change as apps became the primary means for accessing web-based content. If consumers don't make room for your app on their devices, your ability to engage with them on mobile platforms...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch A New Mobile Experience Designed for the Everyday...

  3. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    This iPhone search app does what it is designed to do, but it is far from being an exciting service. This one had the iPhone App link right up top with the website Instagr.am. Recently, PCWorld had a mobile search face off between the search apps...

  4. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    Moog Music is offering their Animoog app, the “first professional synth designed for iPhone 4, 4S and the 4th Generation iPod Touch,” for $0.99 until May 29 in honor of their founder’s birthday. Moog Music Celebrates Birthday With Animoog iPhone...

  5. Digital Asset Management Strategies to Grow Your Audience

    The podcasts are hosted on a third party site for easy management of iTunes, with the bonus that the host provides an iPhone and Android app that can also be loaded with the video. At first the benefits – though large – look limited to YouTube and...

  6. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Harris also notes Discovery has had great success in creating co-viewing experiences on other platforms, like websites, iPhone and iPad apps, and social media. Miso has 250,000 users and has raised $6 million to date from Google Ventures, Heart...

  7. How to Use QR Codes for Better Conversion Rates

    Smartphones are able to interpret the appropriate mobile app (i.e.contacts, YouTube, maps, etc.for rendering barcode content which can uniquely equate to useful time savings for users. Note: Inferior camera phones like iPhone 3GS and Blackberry...

  8. Tearing Apart Killer Marketing Tactics From Shark Week

    Lets look at some of their marketing strategies for 2011.iPad and iPhone apps and special web viewing. Clearly, the main thing to do is photo sharing through the Facebook app. The app is hosted on a non-discovery.com domain (sharkweek.thismoment...