Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch A New Mobile Experience Designed for the Everyday...
Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and iPads. The new Foursquare, 4 years and 3.5 billion check-ins in the making – Foursquare...
This was followed by iPhone at 6.9 percent and Android 4.5 percent. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to IBM.
Search Technology team), Tim Converse (ex-Powerset) and Tuoc Vinh Luong (the VC savvy), spoke to SEW over the phone about their new iPhone app that aims to surface suggestions of what movies to watch, restaurants and dishes you'll like and books...
From a performance marketing perspective, putting an ad in front of everyone who owns an iPhone in the United States limits the possibilities for success quite a bit. Performance marketers have been multiplying their arsenal over the past few years...
With more than 2 million orders of the iPhone 5 placed within the first 24 hours, the consumer mobile movement shows no sign of waning. Successful mobile advertising campaigns can no longer take a one-size-fits-all approach.
These ads also appear on Twitter for iPhone, Twitter for Android, and Tweetdeck. Geo-targeting to country and DMA level is possible, as is mobile platforms. All of these social options are a nice bonus and differentiate it within the online...
You can also target different types of phones such as the new Windows Phone, iPhone, Android, and Blackberry. Mobile Ad Targeting Now, much like AdWords, you can target your ad campaigns to specific mobile devices and tablets.
With an expanding market, Apple is poised to break records yet again, with the eventual release of the often-rumored iPhone 5 and iPad 3. It’s no secret - the once small and extremely niche computer company that struggled for so long for market...
Researchers scanned every QR Code, Microsoft Tag, Spyderlynk SnapTag, BEE Tag, JagTag, Digimarc watermark and other codes with an iPhone or Android device, activating every campaign, running every video and visiting every web page.
Now you can target different platforms and OS, such as iOS 4.0 or the latest iOS 5.0.1 that runs on the iPhone 4s. Mobile users are becoming a large portion of several combines advertising budget. Advertisers can now target mobile devices that are...
The Apple Shopper: Apple’s iPhone and iPad ranked one and two for mobile device retail traffic (5.2 percent and 4.3 percent respectively). Collectively iPhone and iPad accounted for 9.5 percent over the course of the month.
Social SEO – Facebook The Apple of My iPhone I recently spoke at SES New York on best practices for mobile marketing with QR codes. Storing a hyperlink presents a myriad of possibilities beyond just loading a web page -- play a video, download a...
Voice actions on Android and recently Siri on the iPhone have provided users a more direct way of getting answers and producing actions on their mobile devices. Mobile became one of the largest growth components, with its share of the overall...
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As the iPhone 4S is released, featuring the Siri personal voice assistant that understands what you mean when you talk, it's clear that smartphone technology is stepping forward. While it still holds a very small portion of the mobile ad market (at...
Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination Sharma gave a preview of new products launching in Q4 and Q1 2012 -- and explained why he doesn't need to smoke something to believe that Yahoo could do an iPhone deal.
Android, iPad, and iPhone visits are creeping up the online totem poll…in a three screen kind of way. Sharing PR in an Instant: Instagram, a photo-sharing app for iPhone users, has become a widespread sensation among individual users.
