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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Ad performance can even be broken down in terms of types of mobile devices, such as tablet, smartphone, iPhone, Samsung, etc. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When it comes to the leading mobile devices, which includes the iPad and iPhone, Apple far surpasses average CTR. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47...

  3. The Multi-Platform Majority Has Arrived. Are You Ready?

    Along came the iPhone in 2007 and this experience began to change as apps became the primary means for accessing web-based content. As much as I take pride in having survived such deplorable living conditions, there's no question that life with...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    Our prospective buyer visits the home builder's website for the first time on her iPhone after seeing their billboard on the way to work. She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she...

  5. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch A New Mobile Experience Designed for the Everyday...