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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Ad performance can even be broken down in terms of types of mobile devices, such as tablet, smartphone, iPhone, Samsung, etc. In a Facebook study conducted earlier this year, it was found that of the users who showed interest with a mobile Facebook...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users contributed to 11 percent, while all...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. You can use Visual Website Optimizer to dynamically edit the products shown on your homepage to...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When it comes to the leading mobile devices, which includes the iPad and iPhone, Apple far surpasses average CTR. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47...