Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch A New Mobile Experience Designed for the Everyday...
Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and iPads. The new Foursquare, 4 years and 3.5 billion check-ins in the making – Foursquare...
Yahoo Year in Review 2012: Election, iPhone 5 s Top Question: Will Robert Pattinson But what exactly do these people search for? A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular...
HTC One X vs iPhone 4, or iOS vs Android). These bring together the converging world of device types to help advertisers target users based on keywords and context together. What are Enhanced Campaigns?
These events ranged from the death of the legendary singer Whitney Houston, Facebook's IPO, the London Olympics (and Gabby Douglas winning the gold medal), the U.S.election (and ultimately the re-election of President Obama), Hurricane Sandy, the...
In mid-September, the iPhone 5 came out sporting the highly anticipated iOS 6 operating system. This change iOS 6 brought by Apple choosing to use Google’s SSL search for iPhone users can easily be confused with the Desktop specific SSL search change.
The Small Business Owner knows he needs to be appearing where his customer searches, thinks he is pretty tech savvy because he has the newest iPhone, and heads out to set up his own AdWords account. Through social media, meet-ups, or conferences...
Google has the perfect antidote - reminding you that humanity did actually achieve something greater than producing the iPhone 5 and did more important things than fawn over the Kardashians or wondering if Robert Pattinson s charts?
Top Obsessions iPhone 5 Election iPhone 5 Bing Top Searches of 2012: Those Kardashian People, iPhone 5 s Baby For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search...
Unsurprisingly, the research firm reported that Apple's growth is thanks to bumper sales of the iPhone 5, which was released near the end of September. The research firm also revealed that 92 percent of existing Apple owners in the U.S.said they...
iPhone 5. When will the iPhone 5 be released? Again, Ask went “deeper” to let us know that the country is split on Armstrong being stripped of his titles, most people think there’s no difference between the iPhone 5 and previous versions, people...
News Flash: iPhone 5 Most Searched, Gangnam Style Honey Boo Boo and a terrible natural disaster come in fourth and fifth in search volume, respectively. Bing has announced the top searches in 2012 across a variety of categories, including people...
Purchases by mobile consumers, with sales reaching 16.3 percent, were led by consumers using the iPad, which accounted for 10 percent of all online sales.iPhone followed at 8.7 percent and Android at 5.5 percent.
Second in the quarter was Apple's iPhone. Analysts noted that the figures were held back by an iPhone 5 release which occurred late in the quarter. Along with the continued strong sales of Apple's iPhone 5, a new crop of handsets powered by Windows...
User 1, who arrives at the retailer's site after searching “where to buy iPhone 5,” reveals a much stronger intent to purchase than User 2, who arrives via a search for “iPhone 5 FoxConn. Last October, both sides of the search marketing industry...
Seemingly, searches for Apple increased greatly upon the release of the iPhone 4s in October of 2011, perhaps due to this being the first iPhone to include Siri. The holiday shopping season happens inevitably every year, drawing the public into the...
Apple’s recent foray into the maps market, in which they scrapped Google Maps from the iPhone 5 in favor of Apple’s own maps offering (which hadn’t worked through all the kinks) reminded me of that game and how unhappy I was when I got my...
Apple does a great job of this at the bottom of their iPad and iPhone product pages. However, there’s not so much practical advice on how to use content to make a difference on the bottom line. Perhaps as an industry we have done a poor job...
Whether the apology is enough to appease disgruntled users remains to be seen, but sales of 5 million iPhone 5 devices on its opening weekend, despite the Maps issues already heading the headlines, suggests most are not put off by the incident.
