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  1. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Laura Covington, VP of IP Policy at Yahoo said the firm "prohibits publishers in our ad networks from selling counterfeit goods or engaging in copyright piracy", adding "we want to create and maintain a healthy online space, promote innovation...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. Many brands will find it necessary to focus efforts on the most effective or rewarding...

  3. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. If you're advertising an iOS mobile app on premium...

  4. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    In 1984, the US Department of Defense made TCP/IP the standard for all military computer networks, which led to its increased adoption in research facilities and educational establishments, and also set it on the path to becoming a standard for...

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving...

  6. RIAA President: Google ‘Misused Its Power’ by Protesting SOPA

    It seems RIAA President Cary Sherman is still steamed that Google was able to derail the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) by encouraging more than 7 million people to sign petitions opposing the legislation.

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    One huge problem with COICA was that if you knew the IP address of the site you wanted to access, you could type that in instead of the domain name and still reach the site. The Protect Intellectual Property Act, or Protect IP/PIPA, is a similar...