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  1. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. If you're advertising an iOS mobile app on premium...

  2. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    In 1984, the US Department of Defense made TCP/IP the standard for all military computer networks, which led to its increased adoption in research facilities and educational establishments, and also set it on the path to becoming a standard for...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving...

  4. RIAA President: Google ‘Misused Its Power’ by Protesting SOPA

    It seems RIAA President Cary Sherman is still steamed that Google was able to derail the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) by encouraging more than 7 million people to sign petitions opposing the legislation.

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    One huge problem with COICA was that if you knew the IP address of the site you wanted to access, you could type that in instead of the domain name and still reach the site. The Protect Intellectual Property Act, or Protect IP/PIPA, is a similar...

  6. Google’s European Privacy & Antitrust Battles: An Update

    German website owners can use Analytics immediately, but must agree to Google’s updated terms, update their own privacy policy to include legally mandated statements about the use of Analytics, and enable the IP mask function on Analytics to...

  7. Local Online Business Listing Hijacking: Protecting Your Identity

    Nearly 25 percent of unauthorized attempts originated from IP addresses outside the U.S. Many businesses, local search platforms, and social networks suffer from listings hijackers. Usually, listings hijackers are individuals that attempt to tamper...