For Google the search quality team has to balance performance (and speed of delivery) with the actual improvements in search quality (not to mention the bottom line when processing). IP address IP of web server – is it hosted locally?
A key motive for streaming search results, aside from speedy delivery, is justified by Google's business model in general, rather than part of a wider move to eradicate spam or 'kill SEO'. As noted in our previous post, the suggestions are...
So for all serious, heavy duty deployment, you should always go with IP delivery rather than User Agent based cloaking. Finally, here's a visitor from an entirely ordinary IP pretending to be Googlebot:
For example, you may want to utilize a content delivery service such as Amazon, where you point your images subdomain to their servers. You can set a subdomain on the same server, or use an "A" record DNS entry to point the subdomain to another...
Once the mode of delivery is regulated in a way to facilitate official oversight, expect direct regulation of content next," a libertarian blog pointed out recently. The newspaper was served a grand jury subpoena from the U.S.attorney's office...
Specifically, the GPS and Wi-Fi positioning in the iPhone have enabled lots of locally relevant content delivery -- both pull and push -- and have inspired the same capability online. Positive reinforcement will happen through relevant content...
While this is an interesting twist on broadcast ad delivery, it unfortunately misses the point. Contextualizing ads during commercial breaks, on the other hand, prematurely imposes a pull-based delivery scheme on a push-based system.
IP Delivery However, search engines have taken a strong stance against any form of IP delivery, and refer to it as cloaking. For example, a Web site application can detect if a person's IP address is from France, and if so, send them the French...
Over at the Google Webmaster Central blog, Maile Ohye is giving insight into IP Delivery, Geolocation and Cloaking. IP Delivery is serving up targeted content to users based on their IP address. This is ok as long as you treat Googlebot the same as...
However, old-school spamming tactics such as using white text on white background or the practice of deceptive IP delivery (cloaking) could be defined. Is now the time for search engine marketing standards?
Cloaking, also known as IP delivery: By definition, this is the delivery of different content to users than the search engine bots. However, IP delivery is a common method for delivering foreign language versions of sites to visitors come from...
IP Delivery / Page Cloaking Low Tech Delivery Agent Delivery The advantage to agent name delivery is that you can send the search engine to a tailored page yet direct users to the actual content you want them to see.
IP Delivery to Stop RSS Content Thieves, SEO BlackHat IP Delivery to Stop RSS Content Thieves, SEO BlackHat With such a significant market, Latin America has finally landed its own Search Engine Strategies Show.
IP Delivery to Stop RSS ? IP Delivery to Stop RSS ? MySpace After A Search Partner Mining for Gold on MySpace from BusinessWeek gives a few more details on the story we covered earlier about MySpace seeking a partner to power searches.
But what about jumping up to the third generation of ad delivery, that of demographic targeting or dayparting in the way that Microsoft does? In other words, you can show ads to those seeking limo services in Southern California if they are...
After completing this survey, shoppers are invited to rate their satisfaction on order delivery. Set expectations on delivery time The reporting should be clear about what part of the fulfillment might have suffered, including things out of the...
Long Live Paid Placement from Kevin Lee at ClickZ looks at how while you can still buy your way to the top, knowing exactly where you'll be placed is getting harder and harder as search ad delivery increasingly gets determined by many factors...
Because approval and management of the AdSense program is primarily algorithmic and not human-edited as in Overture," she further explained, "there has been much room for abuse—basically webmasters setting up shop with web sites purely to host...
Because approval and management of the AdSense program is primarily algorithmic and not human-edited as in Overture," she further explained, "there has been much room for abuse—basically webmasters setting up shop with web sites purely to host...
Obviously, search engine representatives will not tire slamming cloaking (or again, much more precisely, IP delivery) as 'trickery' and 'unfair practice' as it allows boosting your SERP (search engine results page) rankings without their express...
