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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Anything from an IP address, a C-class, a map of cross linking, or a repeating series of words, can send negative signals to Google about a whole series of links, sending up a red flag. It's Valentine's week.

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    For example, one XML sitemap I crawled provided thousands of IP address-based URLs (versus using the domain name). From a canonicalization standpoint, your site shouldn't resolve via its IP address, or you can run into a massive duplicate content...

  5. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Laura Covington, VP of IP Policy at Yahoo said the firm "prohibits publishers in our ad networks from selling counterfeit goods or engaging in copyright piracy", adding "we want to create and maintain a healthy online space, promote innovation...

  6. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Attribution is the measurement of user events in result...

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can be identified by our IP address, our computer name, our phone's IMEI code.that's only a few of the unique identifiers we're all tied to. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other...