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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  2. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Anything from an IP address, a C-class, a map of cross linking, or a repeating series of words, can send negative signals to Google about a whole series of links, sending up a red flag. It's Valentine's week.

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    For example, one XML sitemap I crawled provided thousands of IP address-based URLs (versus using the domain name). From a canonicalization standpoint, your site shouldn't resolve via its IP address, or you can run into a massive duplicate content...