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  1. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. All you have to do from there is take the SDK code and plop it into your app...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    If OpenUDID is integrated into a tracking SDK, ad click events and app installs can both be logged with an associated OpenUDID to allow for accurate tracking of unique devices. Apple's Unique Device Identifier (UDID) was the standard mechanism for...

  3. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    It’s all made possible by Google’s new, lightweight software development kit (SDK) v2.0 that’s easier to implement and is opt-out ready, with a streamlined back-end infrastructure. Google even made the SDK signup experience easier.