When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs...
Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. All you have to do from there is take the SDK code and plop it into your app...
If OpenUDID is integrated into a tracking SDK, ad click events and app installs can both be logged with an associated OpenUDID to allow for accurate tracking of unique devices. Apple's Unique Device Identifier (UDID) was the standard mechanism for...
As well as its speedy new Android app, Facebook announced on Thursday that the Facebook SDK 3.0 for Android, a new SDK that makes it easier for developers to build social apps, is out of beta. The new app, Facebook for Android 2.0, sees the social...
Unlike other standalone solutions, its advantages lie in its central position at the OS level, and its SDK for developers to build Passbook functionality into their apps. Last month, we covered the now well-known "Mapgate" snafu in Apple's iOS 6.
It’s all made possible by Google’s new, lightweight software development kit (SDK) v2.0 that’s easier to implement and is opt-out ready, with a streamlined back-end infrastructure. Google even made the SDK signup experience easier.
Siri’s true value will reach the market when Apple expands it to more partners and/or integrates it with the iOS SDK. Apple’s increasing friction with Google and its acquisition of C3 will manifest in its own local mapping and navigation standard...
New Bing Maps iOS SDK - Bing Maps Blog Search Industry News TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google's Local Strategy - TechCrunch Google's Marissa Mayer Talks Location Strategy - Fast Company
The Google Analytics blog has announced the availability of the Google Analytics SDK for iOS devices. The iOS SDK joins the Android SDK announced last year. What is an SDK? SDK stands for Software Development Kit, which is a set of software tools...
Analytics & ROI iOS 4 Compatible Mobile SDK Now Available - Google Analytics Blog Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange - Microsoft Advertising Blog AdCenter will also provide new information about sources of...
