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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At Linkdex, couches and tables invite visitors and customers to relax and chat, a feature that was repeated often on the SES exhibit hall. Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Invite them to be a part of a separate and exclusive program for others like them. Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party.

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other way of making them feel "special" and you are almost certain to achieve the required outcome; shares by the most...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Invite Catalog Viewers to be More Engaged With the Brand Using web snippets on the catalog pages to invite consumers to look at additional content on a publisher’s blog is one way to further interest to consumer who just stopped by to browse.

  5. Focus on Who, What and How Before Crowdfunding Your Project

    When the campaign is live, comment on key blogs and websites about campaign info/links and invite people to learn more. From a crowdfunding perspective, you'll work with available content, offers, channels and relationships in order to engage and...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Set up a fixed weekly meeting and invite all the stakeholders involved, from senior management to other team leads. When reporting on the media costs needed, it’s imperative to not only point out the profits you may lose from these tests but also...

  7. 7 Tips to Start Making Meaningful Connections on LinkedIn

    You could either ask that person if they wouldn’t mind introducing you, or mention in your invite that you happen to know someone in common. If you’re an online marketer it would make sense to join groups such as “Strategies and Tips on Social...

  8. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    If it’s a new product, send a sample for review; if there’s a new seasonal range, invite bloggers to a preview evening. Why would your trade media want to report on your product? A PR professional understands that an activity designed to generate...

  9. 3 Social Marketing Communication Methods: When & How to Use Them

    For example, although you can certainly call each of your leads to personally invite them to a webinar (one-to-one communication), an ad on your site or a mass email (one-to-many communication) would be much more effective and smart.