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Invite

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  1. Mobile Advertising Measurement: Winning the Long Game

    Invite: The user has invited others to your app via a social network. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Strong engagement can keep the Panda at bay, while weak engagement can invite the Panda to a bamboo feast. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites...

  3. So... You Think SEO Has Changed?

    However I invite you to try to rank a page for any important keyword with zero internal links pointing at it and see how far you get. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Invite Influencers to Post on Your Blog Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's easy to forget there's much more to...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Quality content will anticipate customer questions, answer objections, invite their participation, inspire them share, and to make a purchase. While some have always approached the digital space with a marketing perspective – applying marketing...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Can you host a panel discussion on the same topic and invite some of the conversation's big players to attend and speak? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only...

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  8. SEO Into 2014: The Irreversible Changes in Google's Products

    Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are marching in a very new and exciting direction of discovery – and I invite every online marketer to join me.