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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    They may not have known exactly how when they first began, but rest assured, each have had shareholders or stakeholders like partners, investors and VC's to answer to from the very beginning. Brands and businesses were initially skeptical about the...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    They need to show some more data to hold the attention of anyone other than skittish social media paparazzi and freaked out investors. These were accounts Facebook identified as duplicate accounts (the majority at 4.8 percent), “user misclassified...

  3. Google is an Optimist. Newspapers are Pessimists.

    Gannett, McClatchy and Tribune are also investors in CareerBuilder. So, while newspapers have told me directly to my face what won't work, what isn't in their business plan, how holy their journalistic quality is, Google buys another property, puts...

  4. Contextual Search Ads: Boon or Bust?

    Sara Holoubek is a free agent consultant for the interactive advertising sector and its investors. Why Yahoo's Panama Won't Be Enough, Business Week Fine-Tuning Local Search, Business Week One such example occurred when Pakistani President...