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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    They may not have known exactly how when they first began, but rest assured, each have had shareholders or stakeholders like partners, investors and VC's to answer to from the very beginning. Now, it seems the pendulum has swung to the opposite...

  2. Google CEO Larry Page Suffers From Rare Voice Health Issue

    This statement should reassure investors, employees and others who watch Google closely as well as stop all the speculation surrounding his health. While he is quick to state it isn’t life threatening, it does affect his vocal cords.

  3. How to Avoid PR Disaster With a Social Media Policy

    The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a direct reflection on the company's image, credibility, influence, and visibility – and if you're a public company or a company trying to raise...

  4. Leverage Twitter's Influence To Work For Your Brand

    Which is both surprising and interesting, since it means that consumers and investors are more heavily swayed from positive influence. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions...

  5. Morgan Stanley Fined $5 Million Over Handling of Facebook IPO

    Allegations that Morgan Stanley, the bank that underwrote Facebook's IPO didn't give investors a fair crack at material information that surfaced ahead of the IPO has resulted in the state of Massachusetts slapping the firm with a $5m fine.

  6. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Sheryl Sandberg told Q3 2012 earnings call investors they are testing and monitoring user engagement and sentiment carefully. Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37...

  7. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    We have a fundamental foundation on which to grow," Mayer said during the call with investors. Mayer laid down her plans for Yahoo's future and told investors that the company will start to double down on the things that made it successful in the...

  8. Google Plans to Combine Mobile & Desktop Ads

    Investors were not convinced. In the same way, we want to make advertising super simple for customers,” Page told investors. Then, they had no investors, analysts, or advertisers to contend with; their plans could truly put the user first.