Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories, marketers should prioritize their Fan acquisition investments on converting existing customers," Syncapse said in its report.
Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in...
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
What's more, not owning your key online domains allows online imposters to more convincingly pose as your brand online; and their activities could lead to diminished customer trust and a tarnished reputation, both of which can devalue marketing...
Measuring and optimizing marketing investments Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game...
DreamWorks Animation joins other media companies like Time Warner, The Chernin Group, Bertelsman, Discovery Communications and Comcast, which have all made significant investments in companies that create, aggregate or service content for YouTube...
I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...
To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data utilized for Paid search, programming, design, etc.which expand the perceived value of investments made in natural search to...
Done correctly, not only does it allow for a more efficient use of time and resources, but also offers the potential for deeper insights and greater returns on marketing investments. As Google’s Enhanced Campaigns announcement news has reminded us...
Assess profitability as a basis for continuing and prioritizing future investments. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising...
Marin’s findings by the numbers: percent: The amount by which PLA budget investments increased during the fourth quarter of 2012 (from 0.36 percent in October to 2.5 percent in December). With Google’s transition to a paid shopping model...
While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. As we reflect on 2012 and what’s ahead for this year, it’s clear that marketers are on an upward trajectory with their...
Facebook declared itself a 'mobile' company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications.
Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media, according to MarketingSherpa.
In terms of pure web analytics evolution, this year seemed to carry over many of the existing capabilities that were launched towards the tail end of last year, allowing reporting capabilities and data insights to show positive return on previous...
Let’s say you have been considering investments in product videos for your product pages (and yes you should invest in it). If you're in ecommerce today you know that there is plenty of opportunity to improve things but, where do you start?
Tools, technologies and talent are in demand: 68 percent of marketers plan to increase technology and ad investments, 32 percent in talent. Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns.
By strategically adding these elements, marketers exponentially increase their overall return on investments (ROI) and can then accurately attribute value to each channel. Facebook brand engagement has risen 896 percent on a year-over-year basis...
Quantifying the value of SEO allows them to make a business case to executives for investments while allowing them to focus on opportunities that promise the maximum results such as revenue and cost savings.
The return on the customer acquisition and operational investments happens not immediately, but in future months of recurring revenue. Google Analytics is an incredible tool that has democratized data.
