SEO News

Investments

RSS
  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Make the investments now to lay the foundation to build out your program, and avoid these common pitfalls along the way. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Step 2: Plan Your Content Investments and Practice Content Marketing You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. Apparently, Michelle Phan isn't the only YouTube beauty guru who...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. CMOs are being pressed more than ever to deliver...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    With so many companies increasing their content investments in 2014, it could become a true battle for search visibility, even if the content you create is of high quality. While the importance of quality content has been preached for a long time...

  6. Google Buys Company That Designs Robots for Military

    Google already has investments in those areas with Google Shopping and its Motorola smartphone businesses. Google has bought military robotics firm Boston Dynamics as part of a series of deals edging the firm closer to a future of robotics products...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    High quality content investments will remain critical. If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014. Major 2013 changes included further releases of Penguin and...

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. At the dawn of Web 2.0 a couple of years after the collapse of the Internet...

  9. Google Penguin Got You Down? Work on Customer Service

    Investments in training and staff, guided by research, will help retain more customers and decrease the relative importance of SEM during difficult times. Many businesses suffered drops in their rankings with the most recent Google update.