SEO News

Investment Week

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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    It takes some investment to create something like this (usually in the form of a professional designer) but the ROI is usually off the charts. That means people that take the "I'll publish twice a week and see what happens" approach to content are...

  2. PPC Management Operations: The Ultimate Guide

    When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less opportunity to respond to change and increase your return on investment. Check the campaigns against times of day or days of the week to see if...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last click. Should it then be as important to match the investment in creating a quality website, content and user...

  4. Why Real-Time Bidding is Set to Become Huge

    However, it is up to the campaign managers to ensure return on investment is reached. Recently we ran a two week RTB campaign for one of our clients, and within just this short amount of time, the real-time optimization tools meant we could make...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Search-discovery is an investment (owned and earned). More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13...

  6. 5 Google Dynamic Remarketing Ads Best Practices

    A little up front leg work, definite maintenance and testing, but proven return on investment. Google Remarketing Frequency Capping can be tailored by day week or month for impressions. Merchants who sell online often use retargeting as it displays...

  7. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Real SEO is the path forward for those who wish to make a long-term investment in online marketing. Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty against Sprint this week.