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  1. Evolution in Digital Marketing Skill Sets

    Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on investment (ROI) from every touch point. We’re seeing unprecedented turbulence as digital marketing challenges...

  2. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  5. How to Plan Effectively for Content Marketing in 2014

    When it comes to content planning, you better have a solid SEO strategy ready to support your content marketing investment. If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). Return on Investment (%) = (Net profit / Marketing Costs) × 100. The CMO Survey, as reported by Forbes, lists the most common...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    The problem is that the tactics are not executed well, or they don't produce a business outcome so we can't measure the return on our investment. Traditional marketing departments and agencies are throwing staff in the digital world and expecting...

  8. Adobe Analytics Adds 6 New Features

    Adobe is making a big investment in helping analysts feel the pulse of business as it happens. Today's marketers are being held accountable for consistently improving the returns they can deliver on marketing spend," said Bill Ingram, vice...

  9. Why Real-Time Bidding is Set to Become Huge

    However, it is up to the campaign managers to ensure return on investment is reached. Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space. Traditional vs. To understand why these features are so important, we need...

  10. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. To test the value of online viewership and activity, OTRD reallocated 20 percent of...