Alternatively, if you get traffic from LA, but don't offer your services in this location, you can use this report to gauge the interest and see if it would be worth the investment to expand your business to target that area.
While it would be ideal to sit on it all day, most business owners and marketers can't justify the investment in time. Try Facebook's auto-bid management to effectively manage bids without a heavy time investment.
Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your...
More SEO professionals should think like (well executed) enterprises because the best enterprises always have to prioritize with long-term investment in mind. Regardless, you don't have to be a big brand to employ cross-channel marketing efforts...
Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social. However, brands unable to strategically leverage the...
And it also means that your return on investment for your other activities will be boosted by the additional traffic your links can attract. But if you just react and do things at the last minute, you aren't going to get maximum return for your...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. For most organizations it's now a crucial piece of the marketing puzzle.
Marketers can attribute every dollar spent to specific return on investment for that dollar. When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing...
Think of SEO as a long-term investment. A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest...
If you lump all of your products in one ad group, you won't be able to modify exposure for products and product groups which convert well or have a lower return on investment (aren't performing well).
At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control their spending, target the most relevant audiences, and ensure they can get the best return on investment.
If the success and return on investment of a social media strategy cannot be tracked, it’s impossible to tell if money is wasted or well spent. Social CRM tools should help brands identify which areas to focus more time and resources on in order to...
If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...
Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment. If you're simply increasing sales from existing customers, then you wasted a rather large investment.
As a result of reviewing these numbers, Ebay has significantly cut back its investment in paid search advertising because the medium wasn't able to immediately return a positive ROI. While this ultimately might be the right approach for eBay, there...
Everhart said that relationships are an investment. Be valuable and loyal to people and you will have a high return on your time invested. Try thinking about link building as a way to build value and loyalty with people in your vertical.
For the first time, to been shown almost instantly the exact return on our marketing investment. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple of obvious keywords, and...
Measuring the impact of your investment is also difficult because the return comes in small increments along the adoption curve until it really hits and takes off. And as a marketer, what if you can access that data so you can deliver an email to...
In this case, that means impacting marketer's organizational decision-making such as budget and resource investment. But can we agree that it's time we return it, at least for now, where it rightly belongs: a place for socializing.
The end result is far more sales and a far more efficient return on your investment – no matter how big or how small. Planning and preparing content specifically for distribution at conferences and events will bring you better results and ROMI...
