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  1. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  2. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  3. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. With the rise of multi-device usage, it is not always the case that the device a consumer started their...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  5. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Get your site in the top positions for a highly trafficked phrase and...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  7. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...