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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising spend (ROAS) to understand the profitability of their campaigns. Your peers can be great resources to help you better hone...

  2. Evolution in Digital Marketing Skill Sets

    Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on investment (ROI) from every touch point. This is an exciting time for those working in the advertising and search...

  3. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Probably not seeing a return with the rising CPC. This report is vital to an advertiser’s analysis, as the...

  4. BAML increases inflation market share

    BAML are one of my main counterparties for inflation derivatives trading," according to an investment director in the inflation team of an Edinburgh-based investment company. Likewise, their sales people are excellent and seek to understand our...

  5. UBS stays firm despite commodities downturn

    As a result, UBS has successfully set up several new indexes and strategies on a bespoke execution basis for its clients in Europe and the US, which prefer selective investment in commodities - assets under management (AUM) on this platform has...

  6. Strategic solutions play into Credit Suisse's strengths

    Credit Suisse was able to providing the financing in return for an assignment of a proportion of future investment management income, linked to the net asset value (NAV) of the fund. One example of the bank's focus on bespoke tailoring was a...

  7. HVB wins with placements and self-directed products

    The product pays out in full as long as there is no credit default event within a basket of 10 investment-grade credit names, mostly at the triple B level. We focus on baskets of investment-grade names to improve yields without taking a lot of risk.

  8. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  9. Mariana Capital offers autocall on FTSE 100 stocks

    If the requirements are met, the product will pay a fixed return in addition to the initial investment. If the product runs to maturity and the final level of the stocks is equal to or higher than their initial level, investors will receive a...

  10. Investec digital note offers choice of counterparty

    Another feature is the 50% American barrier, which observes the closing levels of the index on each day during the investment term. In that version, the investment is diversified across five banks - Aviva, Barclays, Lloyds Bank, Royal Bank of...

  11. The changing face of UK retail structured products

    You had Barclays, RBS, HSBC, Axa and others, either wholly or partially pulling out of what you could call the 'mass retail' market and focusing more on the higher-net-worth clients with a minimum year's investment of £50,000.

  12. Esma discusses AIFMD prime segregation today

    Technical experts from the European Securities and Markets Authority's (Esma's) investment management standing committee are meeting today to discuss the level of segregation to be applied to client assets under the alternative investment fund...