SEO News

Investment Management

RSS
  1. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. A writer that intuitively grasps your brand's voice...

  2. PPC Management Operations: The Ultimate Guide

    When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less opportunity to respond to change and increase your return on investment. When your PPC operations are set up well, account management should run...

  3. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. However, it will help the business in the long run, so it should be looked at as a good...

  4. How to Plan Effectively for Content Marketing in 2014

    When it comes to content planning, you better have a solid SEO strategy ready to support your content marketing investment. If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). Return on Investment (%) = (Net profit / Marketing Costs) × 100. The CMO Survey, as reported by Forbes, lists the most common...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    The problem is that the tactics are not executed well, or they don't produce a business outcome so we can't measure the return on our investment. However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that...

  7. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    While mobile’s share of ad impressions grew from approximately 7 percent last year to about 13 percent in 2013, so did the investment in the device, from approximately 8 percent to nearly 13 percent. Marketers should be sure to have a call tracking...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last click. Should it then be as important to match the investment in creating a quality website, content and user...

  9. 6 Tips For Hiring a Real Social Media Marketer

    It's not just an investment in the employee; it's an investment in achieving the marketing goals. Real Community Management Experience is Key Both lovers and haters responded in droves. Today's article addresses the major questions and issues that...

  10. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketing is still viewed in an old-world way: as an expense, not an investment," said Matt Lawson, Director of Search Ads Marketing at Google. Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget...