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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. Marketing research firm eMarketer recently published revenue number for 2012 and 2013...

  2. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Google chief executive Larry Page, meanwhile, said his firm had made significant investment in securing its users' data, which was now being "undermined by the apparent wholesale collection of data, in secret and without independent oversight, by...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    The problem is that the tactics are not executed well, or they don't produce a business outcome so we can't measure the return on our investment. Take off the masks and you might find a traditional public relations professional, agency, or...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    This helps you make more informed decisions about where to make that next social media investment. As you interpret the data, keep in mind the question is not specific to whether the respondent’s company is going to increase investment, rather...

  5. Morgan Stanley Fined $5 Million Over Handling of Facebook IPO

    Investment bank, Morgan Stanley, has been fined $5 million by the US state of Massachusetts for its role in the botched Facebook initial public offering (IPO). Allegations that Morgan Stanley, the bank that underwrote Facebook's IPO didn't give...

  6. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook ads work for some, and you’re going to be one of those who makes sure every cent spent on Facebook ads is a worthy investment. In their article, BBC points to a “major problem” with fake Facebook profiles, as explained by a representative...