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  1. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. If your company is planning to hire an agency, this...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. As social networks have moved off venture capitalist funding and have gone public or been...

  3. PPC Management Operations: The Ultimate Guide

    When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less opportunity to respond to change and increase your return on investment. Make sure you're managing which sites your ads are featured on, so you're...

  4. Using the DMAIC Process for SEO Projects

    However, it will help the business in the long run, so it should be looked at as a good investment into the future of the company. On top of that we need to make sure we are offering a good return on investment for our clients while managing our...