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  1. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  2. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. With the rise of multi-device usage, it is not always the case that the device a consumer started their...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    They want results immediately, and at the same time, are only willing to make a minimal investment. If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    In the majority of cases, this is an excellent time investment; a lot of quick wins (and averted disasters) can be achieved as a result of this audit. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  7. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  8. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...