It took a long time, but the investment was well worth it. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from...
You do have to consider the incremental downloads and revenue you can gain from internationalization and localization strategies, but initial studies are showing that localization will be a smart investment for expanding your app installs and...
At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control their spending, target the most relevant audiences, and ensure they can get the best return on investment.
At least at this point in time, it's a really good investment. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants.
Search is a huge investment in terms of development time and infrastructure costs. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
If the success and return on investment of a social media strategy cannot be tracked, it’s impossible to tell if money is wasted or well spent. Social CRM tools should help brands identify which areas to focus more time and resources on in order to...
If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...
If you're simply increasing sales from existing customers, then you wasted a rather large investment. Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment.
Users tasked with digesting complex value propositions or deals that require an investment of more than $100 typically utilize multiple touch points such as forums, reviews, and key influencer blogs. While self-reported data is leaps and bounds...
As a result of reviewing these numbers, Ebay has significantly cut back its investment in paid search advertising because the medium wasn't able to immediately return a positive ROI. Essentially, in a world where everything is quantified to the n...
Is it worth further investment in SEO? SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. The way we market, sell, deliver and report on SEO services has not kept pace...
Everhart said that relationships are an investment. Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and loyalty with people in your vertical.
For the first time, to been shown almost instantly the exact return on our marketing investment. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple of obvious keywords, and...
After the dust settles (or a webmaster receives a penalty), the smart marketer starts viewing the costs associated with good SEO as a wise investment. Google is growing market share and vowing to implement more changes aimed at reducing web spam...
Fortunately, the facts are in the favor of SEO as a qualified investment. To appeal to bottom-line focused executives, performance and ROI of any investment will be more heavily scrutinized than anywhere else in the organization.
Measuring the impact of your investment is also difficult because the return comes in small increments along the adoption curve until it really hits and takes off. And as a marketer, what if you can access that data so you can deliver an email to...
In this case, that means impacting marketer's organizational decision-making such as budget and resource investment. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to...
The end result is far more sales and a far more efficient return on your investment – no matter how big or how small. Planning and preparing content specifically for distribution at conferences and events will bring you better results and ROMI...
These experiences can make it tough to make a positive return on investment if for no other reason than a poor quality score. This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Defending the Continued Investment of Branded Keywords
