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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I'll let you decide if the estimated PPC budget using our tax dollars of over $539,255 per month is a good Investment. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    These tools work a lot like other survey mechanisms but they’re different in that they both provide access to survey respondents for a modest investment. What began as a passion project among small pockets of data-driven marketers has become the...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    It takes some investment to create something like this (usually in the form of a professional designer) but the ROI is usually off the charts. If you aren't upping your content game in a big way this year, you're going to struggle.

  4. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. More than any other type of marketing endeavor, the...

  5. Why SEO Can't Reside in a Silo

    By combining SEO with a great website and effective social and email marketing for a complete online marketing strategy, you can significantly improve the value of both new leads and new customers, thus resulting in a better overall return on your...