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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    These tools work a lot like other survey mechanisms but they’re different in that they both provide access to survey respondents for a modest investment. What began as a passion project among small pockets of data-driven marketers has become the...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    It takes some investment to create something like this (usually in the form of a professional designer) but the ROI is usually off the charts. If you aren't upping your content game in a big way this year, you're going to struggle.