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Investment

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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Below is a breakdown of the investment in U.S.paid search spending for luxury apparel. What Are Advertisers Getting for their Investment? Based on the significant investment that advertisers are making in paid search, it is essential that we...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    For example, if you currently have minimal experience with the Google Display Network (GDN), then you're going to have to do some educational investment before launching any GDN campaigns. The "80/20" rule means that 80 percent of your traffic...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to...