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  1. What is Mobile App Attribution & Why is it Important?

    Marketers can attribute every dollar spent to specific return on investment for that dollar. When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    Is competitive analysis worth the investment? A competitive edge is something that you always want to keep, no matter what type of business you might be in. Regardless, starting a new business isn't easy and can be extremely overwhelming, but there...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    You do have to consider the incremental downloads and revenue you can gain from internationalization and localization strategies, but initial studies are showing that localization will be a smart investment for expanding your app installs and...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    At least at this point in time, it's a really good investment. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants.

  5. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...