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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. My favorite example of this is how American Express targets...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    Now's the time to resolve to "never puff again" by implementing long-term strategies via sustainable tactics to ensure online success. Although the initial outcome may be more less money in the bank, investing in data-informed areas of opportunity...