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  1. Green is the colour of choice for BNP Paribas in France

    A leader in the listed space, BNPP introduced new ways this year to reach its retail and private clients in France online and via their mobile devices. French investors get complete exposure to policies and initiatives that embody the spirit of ESG...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. My favorite example of this is how American Express targets...