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  1. Why SEO Can't Reside in a Silo

    If you've invested in both a great SEO campaign and a professional website that is highly effective in converting visitors into customers, you're two-thirds of the way there. Search engine optimization (SEO) is an incredibly effective marketing...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    If you aren't fully invested in mobile PPC just yet, then let these serve as cautionary tale on where there may be some bumps in the road. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. To some, this data may imply that organic search...