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  1. Disney Dominates Halloween Keyword Ad Spend

    Who Invested and Won This Halloween? Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    And, the research showed paid search was the channel most heavily invested in. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer...

  4. Why SEO Can't Reside in a Silo

    If you've invested in both a great SEO campaign and a professional website that is highly effective in converting visitors into customers, you're two-thirds of the way there. Search engine optimization (SEO) is an incredibly effective marketing...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    If you aren't fully invested in mobile PPC just yet, then let these serve as cautionary tale on where there may be some bumps in the road. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore...