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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Invest the time it takes to spark connections, earning trust and sustaining relationships. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. You have a great idea or product, some money to...

  3. Why SEO Can't Reside in a Silo

    Many businesses invest heavily in SEO, but fail to invest in their website, without realizing how much more effective their SEO efforts for new customer acquisition would be if they did. Search engine optimization (SEO) is an incredibly effective...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    This makes sense as more brands invest in supplementing their Vine launches with paid media, which will in turn drive more shares. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  5. Social Advertising Revenues Forecast to Grow 31% in 2014

    As companies continue to invest their marketing dollars in the social media space, they will need to be able to quantify their results. With many social networks maturing over the past two years and investing in advertising platforms, it's only...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The time is now to invest and capitalize on mobile. The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Mobile devices have taken a more central role in consumers' lives...