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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full...

  2. How to Work When Nothing Seems to Work

    It’s one of the only ways your client will make an effort to support your recommendations, and invest in implementing your recommendations. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Or, if you are a client or brand, why is this something you need to invest in? To not invest in content, is to not invest in the profitability in your business. Sitting at the table, I've found I'm having a far easier time "selling" clients on the...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    This is where it’s smart to invest in several devices for testing purposes. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold.

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  6. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.