SEO News

Inventory Unsold

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  1. IAB Unveils New Workflow Improvement Initiatives

    VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags Online Publishers Turning to Ad Networks to Sell Unused Inventory

  2. How Search Marketing Slays Seasonality in Travel

    The most sophisticated organizations in online travel -- major hotel chains, airlines and those behemoth aggregator sites -- market "low season" prices and discounted rates for unsold inventory. So it shouldn't be any surprise that these types of...

  3. Yahoo Adds Cars.com, Forbes.com and Ziff-Davis to Publishers' Network

    s network of publishers offers an intelligent and cutting-edge opportunity to monetize our premium unsold inventory at Forbes.com," said Jim Spanfeller, president and Chief Executive Officer, Forbes.com.