SEO News

Inventory Unsold

  1. IAB Unveils New Workflow Improvement Initiatives

    VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags Online Publishers Turning to Ad Networks to Sell Unused Inventory

  2. How Search Marketing Slays Seasonality in Travel

    The most sophisticated organizations in online travel -- major hotel chains, airlines and those behemoth aggregator sites -- market "low season" prices and discounted rates for unsold inventory. So it shouldn't be any surprise that these types of...

  3. Yahoo Adds, and Ziff-Davis to Publishers' Network

    s network of publishers offers an intelligent and cutting-edge opportunity to monetize our premium unsold inventory at," said Jim Spanfeller, president and Chief Executive Officer,