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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  2. Responsive Design vs. Task-Oriented UX Design

    They may also be somewhat mobile, but pause to perform a task, such as taking inventory in a warehouse, reviewing a medical record at the bedside, etc. An emergency reservation task is more location and time dependent than a laptop or tablet hotel...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. Forty-nine percent of respondents said they will check in-store...

  5. 4 Ways to Expand PLA Success in 2014

    So merchants can now access product inventory details directly within AdWords, not just through the feed. With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Although traffic from mobile devices will surpass traffic from desktop devices in the very near future, there is still ample time to take inventory of your web presence discoverability across devices and set the SEO and content marketing wheels in...