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Inventory Search

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  1. Target Adds Product Search to App in Time for Black Friday

    This year, Target has made the whole process much easier with the release of new features on its mobile app, including product inventory search. The app is powered by Point Inside, which unifies data across Target's 1,801 stores to provide search...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Promotions/Inventory If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. Be nimble and enjoy this time because it really is one of the best times of the year...

  3. Secret Sauce LoMo Tips for More PPC Sales

    An optimized local strategy aligns with storefronts, hours, inventory, and similar store metrics for mobile traffic. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: This new information is pulled from an in-store inventory...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    You may be behind on Google's inventory formatting new format specifications, but the good news is the Google Shopping feed data changes are relatively easy to implement. Although the inventory submission format requirement change was posted in...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  8. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your site. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content...

  9. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is inventory on the GDN reserved specifically for image ads so you may new pockets of distribution. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network...

  10. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Google Shopping Campaigns also allow retailers to create custom labels using their inventory...

  11. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...