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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your site. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is inventory on the GDN reserved specifically for image ads so you may new pockets of distribution. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Google Shopping Campaigns also allow retailers to create custom labels using their inventory...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  8. Responsive Design vs. Task-Oriented UX Design

    They may also be somewhat mobile, but pause to perform a task, such as taking inventory in a warehouse, reviewing a medical record at the bedside, etc. An emergency reservation task is more location and time dependent than a laptop or tablet hotel...

  9. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...