Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal The three companies are now officially offering one another's unsold inventory. AOL, Microsoft, and Yahoo together represent a greater variety of inventory types than is...
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal Yahoo, AOL, and Microsoft have confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads...
Zachary Rodgers wrote Yahoo, Google, AOL Vie for Premium Video Dominance Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in...
A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. Publishers will make available unsold inventory and advertisers will bid in real-time.
Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as next week. The ad exchange will allow publishers and networks to offer up unused ad...
