Average bids range from $2.00-$5.00 depending on the industry you are in, but as mentioned in the management tips section, cheaper remnant inventory can be had for under $1.00 during evening and weekends.
Yahoo, AOL, and Microsoft have confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers.
I assume the theory here is that you don't want to be associated with remnant inventory or less desirable locations. Paid search has changed tremendously in 2010. Have your campaigns? Chances are there are new ad formats and targeting options that...
Specifically, how tests conducted within the search equivalent of remnant inventory on content pages could be in any way relevant to directive search ads like the examples shown in Yahoo's presentation.
SEW Experts: Inside AdWords and Contextual Advertising: The Tipping PointOnce the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. We've collected all the search marketing news from selected posts to...
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. In today's Content Advertising column, "Inside AdWords and Contextual Advertising: The Tipping Point," David Szetela looks at the evolution...
Ad exchanges will NOT prove to be a significant evolution in the display ad world, as advertisers test the model and find that remnant inventory is still remnant inventory, even if it's in a bargain bin.
For instance, the inventory is not targetable by specific page, and is mostly remnant inventory not sold by the sales teams. Google has opened up its Print Ads program to all AdWords customers, giving them the ability to purchase ads in...
Bid4Spots Radio Ad Auction Launches in U.K.Bid4Spots, a competitor to Google Audio Ads, announced plans to launch an auction for remnant radio ads in the U.K. NearbyNow in 100 Cities by the HolidaysLocal search company NearbyNow has built a unique...
The platform, which auctions off remnant inventory on radio stations, has been in beta since December, and was expanded in March. Google is in the process of making Audio Ads available to U.S. AdWords advertisers.
Bid4Spots, a competitor to Google Audio Ads, announced plans to launch an auction for remnant radio ads in the U.K.this fall. It also keeps the final terms of the remnant sale confidential. The company holds weekly auctions for unsold inventory on...
If Google completes its acquisition of DoubleClick, it will also have an ad exchange for buying and selling display ads on remnant inventory. Back in October, Yahoo announced that it had acquired a 20-percent stake in the auction-based ad...
I don't fully understand the technology behind Right Media, a remnant inventory ad network and publisher-side ad optimization firm founded by former DoubleClick Media execs. The company's platform takes publishers' bulk remnant inventory and...
It's a great opportunity for them to sell all their excess and remnant inventory. Instead, Google uses its own media buyers to get unused ad inventory from these sites at CPM (cost per impression) rates.
