SEO News

Inventory Management

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. Modern content management systems do a pretty good job in this area, and if...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    What is excess inventory? Social media management requires professional-level English language and writing skills. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don...

  5. Product Listing Ads: How to Maximize Your Returns

    You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and descriptive fields determined by Google – e.g. You can choose your entire inventory as a target, or you can set a target to be one brand, or...