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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is inventory on the GDN reserved specifically for image ads so you may new pockets of distribution. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  3. The Difference Between App to App and Web to App Advertising

    Mobile web inventory is similar to mobile app inventory in terms of creative sizes, but the ad shows in a web environment rather than an app environment. As a result, mobile app inventory is the highest priced segment of the mobile inventory spectrum.

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  5. Social Media Monetization in a 'Mobile First' World

    Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale to become viable peddlers of native ad inventory. Most social networking companies eventually monetize through advertising, and more...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. Sell-side platforms: Have their own interface, allowing management of...