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Inventory

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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Make the most of the campaign priorities to push your most important inventory. Shopping campaigns are great at allowing us to organize our inventory and push key lines. If you have a fast turnover, dynamic search ads are great at covering all of...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...