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Inventory

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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  2. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  3. Product Listing Ads: How to Maximize Your Returns

    You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and descriptive fields determined by Google – e.g. You can choose your entire inventory as a target, or you can set a target to be one brand, or...

  4. A Strategy Map for Google Display Network Success

    Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. However, with this much impression inventory, it’s also possible to generate a lot of spend...