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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Next, pull in Google Webmaster Tool Ranking data for the associated keywords. Google Webmaster Tool Search Query Data Provides Partial Insight After understanding limitations, the search query report can be invaluable as it gives a glimpse of how...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Use the Keyword Tool to find any obviously unwanted phrase match keywords. They’ll also prove invaluable for when searchers know the ad isn’t relevant and skip around it, causing further CTR damage. In truth, quality score is derived from a fairly...