SEO News

Invalid Clicks

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  1. IAB Releases Click Measurement Guidelines

    Define the technical life-cycle of a "click" and outline standard methodologies by which clicks should be measured and counted, including provisions for identifying invalid and/or fraudulent clicks. The fact that we've obtained agreement within the...

  2. Click Fraud 101

    The Google AdWords Invalid Activity Appeal shows you the kind of data you will need to collect when submitting a click fraud appeal. Enough fraudulent clicks can eat up that budget and keep them from displaying their ads while the competitor runs...

  3. New Yahoo Feature Reports Number of Discarded Clicks

    Users can customize the report to display the data across various metrics including time, impressions, invalid clicks and average cost-per-click. Yahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further...

  4. Ask and LookSmart Send Out Click Fraud Settlement Letters

    The proposed settlement will provide advertising credits to class members who certify that they were the victims of "click fraud" or other invalid or improper clicks on online advertisements purchased from LookSmart on or after January 1, 2002.