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Invalid Click

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  1. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Companies have also discovered that, due to a bug in IE, if they have an invalid CP, IE will not block it. They found and reported at that time that they had found thousands of websites using identical, invalid CPs that had been recommended for...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Invalid code can prevent accessibility of meta data and images. Clues that the HTML is invalid: This allows users to click-through to view other articles by the author in case the particular topic isn't of interest, but the author is.

  3. IAB Releases Click Measurement Guidelines

    Define the technical life-cycle of a "click" and outline standard methodologies by which clicks should be measured and counted, including provisions for identifying invalid and/or fraudulent clicks. The International Advertising Bureau has released...

  4. Click Fraud 101

    The Google AdWords Invalid Activity Appeal shows you the kind of data you will need to collect when submitting a click fraud appeal. Click fraud often comes up in discussions with clients and during training seminars.

  5. Ask and LookSmart Send Out Click Fraud Settlement Letters

    The proposed settlement will provide advertising credits to class members who certify that they were the victims of "click fraud" or other invalid or improper clicks on online advertisements purchased from LookSmart on or after January 1, 2002.